green mountainvile

Directed by Liam Elias

Scholar

a little
bit greener

Green Mountainville isn’t just a town—it’s a vibrant vision of a sustainable future, where green energy and everyday life blend seamlessly. EV cars hum down the streets, neighbors exchange warm waves, and renewable energy thrives in every corner, from solar panels glinting atop rooftops to wind turbines turning gracefully in the distance. Clever set dressings subtly reinforce the town’s eco-conscious spirit. This is a place where sustainability isn’t just a concept, it’s a way of life, woven into every interaction and every moment.

looking
for A World

When our friends at Chevron approached Scholar, they weren’t just looking for style, they were looking for a world. A world where their cars could feel alive. From day one, we dove in headfirst, building this world from the ground up. My role was to envision and bring that world to life, every detail, from the tiniest leaf fluttering by to the mud playfully clinging to the driver’s door. Every detail was crafted with care, driving the delicate line between cartoon and grounded realism. We wanted it to feel both enchanting and real, like something you could almost step into.

Below are a few style frames I helped develop to explore the look and style of the world.

*Responsible for environment design. Car/character designs were developed by multiple artists as well as other finishing touches.