roadtrip
Directed by Liam Elias & Chris Finn
Chevron Brand® | Scholar
the story
It’s been, I guess you could say, quite a ride, full of memories, laughter, and a few too many gas station snacks. After a coast-to-coast adventure from the sunny beaches of Miami to the autumn kissed streets of Seattle, Sam pulls into a cozy Chevron station for one last stop.
She’s now officially seen both oceans—another dream checked off the list (or, well, the rooftop cargo box). Along the way, she’s gathered a colorful collage of state stickers, but there’s just one more to go. And her trusty sidekick Sofia? She’s about to make that final sticker moment a reality. Oh, and we can't forget to thank Chevron with Techron—because, let’s be real, what’s an epic road trip without a little help from the pros?
looking
for A World
When our friends at Chevron approached Scholar, they weren’t just looking for style, they were looking for a world. A world where their cars could feel alive. From day one, we dove in headfirst, building this world from the ground up. My role was to envision and bring that world to life, every detail, from the tiniest leaf fluttering by to the mud playfully clinging to the driver’s door. Every detail was crafted with care, driving the delicate line between cartoon and grounded realism. We wanted it to feel both enchanting and real, like something you could almost step into.
Below are a few style frames I developed to showcase the visual aesthetic and the richness of our lighting and textures.
“lighting that wraps around you like a cozy blanket.”
— Liam Elias