target clearance

Directed by Liam Elias, Sean Martin & Will Campbelll

Target® | Scholar

the story

Our friends at Target have been creating iconic characters with Scholar for many years, since the inception of the beloved animated Bullseye pup. This time, we set out to transform the everyday shopping experience by bringing their iconic red basket to life. It’s not just a shopping essential. It’s the heart of a lively animated world in this evergreen campaign.

We crafted every hop, bounce, and twirl with intention, personality, and a dash of holiday magic. Making the basket feel like more than a shopping companion but an old friend who knows exactly what you need. Every product inside became a dance partner, moving in sync with every motion, creating a joyful choreography that turns a simple shopping moment into an experience full of wonder.

The basket

The eyes are the window to the soul, but what if a character has no eyes, face, or voice? We forged this connection through the very thing shoppers instinctively reach for: the handle. We transformed it into a dynamic, expressive feature, letting it arch like playful brows, stretch like eager limbs, and even curl into the suggestion of a mischievous smile. With every sway, lift, and stretch, we carefully choreographed the basket to feel irresistibly alive, begging the viewer to grab hold and join in the joy of shopping.