Zoom one

Directed by Liam Elias & Mike Tavarez

Zoom® | Scholar

the story

Zoom One transforms the way teams work together. It's not just one tool, but a vital part of the bigger picture, making collaboration seamless and better than ever before. So together, Zoom and Scholar dreamed up a way to bring this dynamic platform to the screen, transforming it into a living, dimensional space.

Everything the light touches comes alive with dashes of vibrant colors and kinetic movement. We worked meticulously to inhabit this world with our unique Zoom characters, who with the help of Zoom One, brought us along as they designed and crafted the next best toy car in the market. At its core, we aimed to design a world that inspires collaboration, productivity, and humanity with a lil’ bit of quirk.

STYLE
CROSSOVER

We set out to create an authentic crossover style that blends sleek minimalism with tactile textures, embracing style iterations along the way. Drawing inspiration from popup books, our diverse characters embody a fusion of traditional animation and 3D. They seemingly come to life within and out of the screens, showcasing the interactive and flexible nature of the Zoom One platform.

Below are a few style frames I designed, modeled, textured and lit to develop the style of the world.